Central Market Totopos

Launched in 2024, these Central Market totopos-style tortilla chips were a dream project to work on. Not only do I love the product itself, but I was excited to take on the challenge of creating packaging that felt authentic to the chip’s Oaxacan origins (without feeling kitschy or cliche). I drew inspiration from the shapes and motifs on traditional Oaxacan textiles, as well as the beautiful hand-painted type that’s present on walls and signs across Mexico. The final product is one that feels premium yet approachable, equally at home at a dinner party or in a Superbowl spread.